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Kulturní přehled u žáků středních škol na Znojemsku
Hláčová, Soňa
This bachelor’s thesis deals with cultural overview of secondary school students in Znojmo region. The aim of the bachelor’s thesis was to find out what general overview the students have of the cultural events that take place in their home-town or in the city where they attend high school. The bachelor's thesis is mainly focused on the concepts of culturology and culture. Part of the bachelor's thesis is devoted to culture itself and cultural events taking place in the city of Znojmo. Part of the work is also a practical part, where the results of questionnaires presented at certain secondary schools are reflected.
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Philosophy of Art and Mass Culture in Thinking of T. W. Adorno, W. Benjamin and H.-G. Gadamer
Horneková, Šárka ; Novák, Aleš (advisor) ; Váša, Ondřej (referee)
The work brings critical and philosophical perspective on the issue of art and mass culture in contemporary society. Relying on H.-G. Gadamer's, T. W. Adorno's and Walter Benjamin's ideas. The work performs a summary of their thoughts, focusing on art as an example of humanities- scientific investigation in the case of H.-G. Gadamer, the criticism of the cultural industry and its vital role in the thinking of T. W Adorno and the issue of technical reproducibility of works of art in a Walter Benjamin's essay. The work focuses on the present social functions of mass culture, its internal structure, on the issue of its quality, taking into account the extent to which this appears to be useful. The main topic was ultimately shown to be a phenomenon of education. Keywords. Philosophical Anthropology, Philosophy of Art, Culture and Society, Mass Culture.
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Contemporary Fandom Subculture - Active Culture Consumption
VANÍČKOVÁ, Simona
This bachelor thesis focuses on the topic of fans, specifically fan communities surrounding cultural works of fiction. In the first part it maps out the progress of media studies in the 20th century and the research of audiences and their consumption of media messages. It summarizes that the question of media message reception had previously been viewed as a question of a uniform mass of people under the total control of the media industry; afterwards research proved diversity in the audience that resulted in a variety of media message perceptions. From this general approach it moves in the second part to examine a specific group within an audience, the fans. It outlines the gradual shifts in the way the academic world has viewed the fan world through the comparison of various works on this topic and it informs about the general characteristics of fan communities at various points in time. It concludes that while working with the subject of fan communities it is relevant to incorporate topics such as resistance against the cultural industry, the community aspect of being a fan, the activity and passivity of being a fan, and their representation in academia and in media messages themselves.
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The influence of marketing communication on the hipster phenomenon
Žertová, Kateřina ; Vranka, Marek (advisor) ; Zezulková, Markéta (referee)
This bachelor's thesis is dedicated to depicting the hipster culture and marketing's influence on its position in mass culture. Hipster is a specific alternative culture with roots dating back to the middle of the 20th century. The objective of this thesis is to describe to which extend mass culture and marketing influence hipsters and to foreshadow potential future development of this phenomenon. Thesis begins with an introduction to the problematics of hyperconsumerist society and its history to provide background for motives of consumption in hipster and mainstream culture. The hyperconsumerist culture is partly based on conspicuous consumption which is also noticeable in hipsters' behaviour. At the same time, hipsters stand in the opposition to the society's overconsumption. The thesis continues to identify the formation and evolution of hipster phenomenon ending with the characteristics of modern hipsters. In regards to the relationship between mass culture and hipsters, thesis shows that mainstream society approaches hipster culture rather in a negative manner due to the degree of misunderstanding it and other factors. On the contrary, both cultures share the strive for consumption which allows them to exchange cultural symbols through the medium of marketing. Based on the differences, this...
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The role of popular culture in the arts in the UK and Czechoslovakia in the 50s and 60s of the 20th century
Vrkotová, Lucie ; Alt, Jaroslav (advisor) ; Svoboda, Aleš (referee)
The thesis seeks to compare the role of pop art and popular culture in art in Great Britain and Czechoslovakia in the 50s and 60s of the 20th Century. We shall focus on the relationship of popular culture and art in both countries with regards to their different social and political backgrounds. In the beginning of the thesis we shall delimit some of the theoretical concepts such as popular culture or popular art. We shall also try to define the concept of art itself. The thesis will not omit to characterize the basic features of British and American pop art. The work will introduce quintessential representatives (individuals as well as groups) of pop art from the British and Czechoslovakian art scene of the selected time period. On those particular examples, we shall look for identical attributes or differences in their art works which should be conditioned by the specific cultural and social settings of the society. We should also take into consideration some of the art techniques or technologies used within pop art and also at least in general the relations to popular music, architecture and literature.
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Philosophy of Art and Mass Culture in Thinking of T. W. Adorno, W. Benjamin and H.-G. Gadamer
Horneková, Šárka ; Novák, Aleš (advisor) ; Váša, Ondřej (referee)
The work brings critical and philosophical perspective on the issue of art and mass culture in contemporary society. Relying on H.-G. Gadamer's, T. W. Adorno's and Walter Benjamin's ideas. The work performs a summary of their thoughts, focusing on art as an example of humanities- scientific investigation in the case of H.-G. Gadamer, the criticism of the cultural industry and its vital role in the thinking of T. W Adorno and the issue of technical reproducibility of works of art in a Walter Benjamin's essay. The work focuses on the present social functions of mass culture, its internal structure, on the issue of its quality, taking into account the extent to which this appears to be useful. The main topic was ultimately shown to be a phenomenon of education. Keywords. Philosophical Anthropology, Philosophy of Art, Culture and Society, Mass Culture.
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Hanging Picture in Contemporary Visual Culture
Vranková, Ivana ; Půtová, Barbora (advisor) ; Hoftichová, Petra (referee)
The bachelor thesis' topic is the hanging picture in contemporary households with a special focus on the issue of pre-fabricated reproductions sold in hypermarkets such as Hornbach or Ikea. The hanging picture is put into the broader context of its historical development, also the transformation of its functions is discussed. One of the chapters focuses specifically on the topic of reproductions, the following one places the researched phenomenon into the context of works on mass culture and kitsch. The current research on pictures in households is presented, which is then followed by the description of my own empirical study. Its objective is to explore the individual differences in the motivations, preferences and importance of criteria influencing the decision making process in choosing pictures for households. But also to discover some more general patterns in the evaluation of pictures offered in Hornbach and Ikea by their potential customers. Powered by TCPDF (www.tcpdf.org)
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Vít Olmer: landmarks of the Czech exploatation - a disorted view of postcommunist society
Blažek, Jiří ; Čeněk, David (advisor) ; Hanáková, Petra (referee)
The following bachelor thesis focuses on film exploitation as a tabloid phenomenon; particularly examines the tabloid tendencies of productions of Vít Olmer in the years after the Velvet Revolution between 1990 and 1995 in Czech cinema. His work reflects the new creative democratic circumstances that arose after November 1989. Olmer effectively used these circumstances to his benefit and as a result he became one of the most productive personalities of the mid-90s. The first part of the thesis consists of a mapping of the status of exploitation film in foreign academia. Based on Pierre Bourdieu's concept, it explores how the logic of "pure taste" influenced the approach to the "tawdry cinema", its research, and last but not least, an attitudes of researchers of (exploitation in) cinema themselves. It then provides an overall view on allied difficulties accompanying exploitation film; the scattered identity unfounded by virtually no theoretical basis remains an essential problem of the analyses of exploitation cinema in the context of film studies. The second part of the thesis expounds a rudimentary nature of the exploitation phenomenon with the contribution of sensationalism, theoretical model used mainly in a media studies. The part proves close relation between the sensationalism, a paradigm...
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Adorno's critique of mass culture in light of Hegel's aesthetics.
Kvapil, Matouš ; Paulíček, Miroslav (advisor) ; Horák, Vít (referee)
Often now talking about the decline or disaffection of arts, which is often associated with negative influences of mass culture. I try to explore these negative influences of mass culture, especially in music. For this purpose I use criticism of mass culture by Theodor W. Adorno, one of the representatives of the Frankfurt School. Music by its criticism loses its original purpose. It gets parasitic and fetish character, disappearing from it all individuality and spirituality and becomes a mere commodity made for consumption only. Through the Aesthetics by G.W.F. Hegel I will shortly introduce the philosophical conception of arts and I'll try to look into the original nature and purpose of arts, as it Hegel describes. Then I valorize the mutual relation of both conceptions and show that the characteristics of mass culture are incompatible with the true nature and purpose of arts. At the end I will try to point out perhaps too skeptical and resolute sight that Adorno in his critique presents. I will try to show that despite all the negative effects of mass culture, there is still room for a serious production and music can still be made true to its original nature and purpose. Keywords music, arts, culture, aesthetics, mass culture, cultural industry, Hegel, Adorno
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